WRITING EFFECTIVE BUSINESS CORRESPONDENCE

A ONE-DAY SKILL WORKSHOP TO HONE BUSINESS WRITING
SKILLS FOR MIDDLE MANAGEMENT AND ABOVE

Date : 27th August 2010
Venue : Hotel Istana, Kuala Lumpur
Time : 9:00 am - 5:00 pm

The program covers a comprehensive skill-set which will allow participants to:
�� Determine the diff erent types of sales correspondence and determine when they should be used.
�� Analyze the target readers and choose an appropriate style.
�� Choose and select from a number of different business forms and protocols.
�� Plan and develop eff ective content for each type of correspondence.
�� Take care of common errors in spelling and grammar.
�� Use graphics within correspondence.
�� Prepare eff ective PowerPoint Presentation materials.

PROGRAM OVERVIEW

Writing in the business world is not like the writing taught in school. You must grab the attention of your reader immediately, cover your key points succinctly and use language that is simple, unambiguous and attention-grabbing. If you don’t, your letter and its implied intent may just end up in the waste-basket. The “Writing Eff ective Business Correspondece” program covers all business-related correspondence.
        Using basic business forms and protocols, the program allows the writer to analyze the potential reader, adopt an appropriate style (formal or friendly), stress points of interest that the reader cares about, provide key information, address questions and concerns, write grammatically correct, readable prose and format documents into preferred business styles and formats.

PROGRAM OBJECTIVES

The Program provides the necessary skills and techniques to quickly draft, format and finalize effective correspondence including general sales correspondence, covering letters, sales proposals, price quotations, emails, payment demands and a wealth of other ancillary correspondence that may be sent to both existing and prospective clients. The program reviews purpose, content and format structuring correspondence into an ‘easy-to-replicate’ format to achieve maximum eff ectiveness, high readability and guaranteed comprehension. The program, facilitated by our highly experienced consultant, mixes lectures, discussions and exercises within the framework of a fun and challenging workshop environment.

COURSE OUTLINE

Module 1 - The Writing Process
�� Writing in the Business World (when, why and how!)
�� Finding Focus and Adjusting Your Work Style
�� Organizing Ideas
�� Drafting, Reviewing, Revising, Redrafting and Formatting
�� Adding Visual Interest

Module 2 - Style and Content
�� Choosing a Clear Style
�� Writing Persuasively
�� Avoiding Wordiness, Jargon or Unnecessary Content

Module 3 - Protocol, Style and Content of Specific Business Correspondence
�� Email and fax Messages
�� Memos and General Correspondence
�� Proposals and Quotations
�� Bills Collection

Module 4 - Correctness & Usage

�� Spelling and Capitalization

�� Abbreviations and Numbers
�� Grammatical Mistakes
�� Eliminating Jargon

Module 5 - Presentation Materials

�� The Power of Visual Presentations
�� Condensing to Presentation to Key Points
�� Presentation and Slide Format

RECENT PARTICIPANT’S FEEDBACK

“Very clear and lively session; An eye opener in my business writing skills” Wyeth (M) Sdn Bhd
“He has good command of English, the presentation is easy to understand. He was able to get the messages across” Wyeth (M) Sdn Bhd
“A good combination between practical & theories” Gardenia Bakeries (KL) Sdn Bhd
“Very interactive and excellent ” MODENAS

WHO SHOULD ATTEND?

The program is targeted at personnel from middle management and above who prepare correspondence in
the course of their normal working responsibilities.

About Program Director

TERENCE HOCKENHULL
Terence Hockenhull is British by birth. However, he has spent most of his adult working life in South East Asia. He is the President of Charteris Consulting, Inc.
With 20 years industry experience and cultural exposure working and living in Hong Kong, Philippines, Thailand, Singapore, Taiwan, Malaysia, Japan and Indonesia, he has built a highly
successful business designing, developing and delivering effective training programs to both local and multinational corporations. He speaks conversational Cantonese.Terence uses his extensive experience to develop resultsdriven learning programs based on well-researched skills and his exposure to South East Asian cultures. His training programs have a direct, practical and culturally sensitive
application.
He is a strong advocate for professionalizing sales teams through appropriate training and the use of effective planning tools.
He delivers programs in such far-flung locations as the Caribbean, Middle East, Central and South America.
Mr. Hockenhull is currently working with multinational clients developing e-learning, web-based and self-paced, sales programs. He has successfully run sales, negotiation, dealer
management and sales management programs for a number of client institutions and organizations. These include clients in the logistics and transportation industry sectors including lane Moving And Storage, Far East Moving Association, Ansett Air Freight and TNT Skypack.
Terence is a regular guest speaker at sales conventions and events throughout the region. He has written articles on sales and management for a number of prestigious publications including a weekly column for BusinessWorld Newspaper. In addition to his own consultancy work, Terence is a training associate and program director for American Management Association, Imperial Consulting and RCJ Consulting.

In Training - We Build People

RCJ Consulting is a firm specializing in training of managers and executives of an organization and providing
consulting and advisory services in the areas of strategic marketing and business development, business
fi nance, business redesign and change management.
In the area of training, we believe that training programs affect behavior in two ways. Firstly, it directly
improves the skills necessary for the employee to successfully complete his or her job. Secondly, training
increases an employee’s self-effi cacy i.e. it enables employees to be more willing to undertake job tasks
and exert a high level of effort.

OUR MISSION: OUR mission is to improve the effectiveness of organizations by making executives and managers think, feel and act as if they owned the business.

OUR BELIEF: OUR progression comes from the belief that we have to: “Look Beyond Tomorrow but Take Action Today”.

OUR APPROACH: RCJ Consulting has a uniquely formulated approach towards executive and managerial development. It is made up of 5 key components of training, which is Finance, Marketing & Sales, Quality Products & Services, Strategy and Change; yet we give cognizance to the fact that Teambuilding, Human Resource Management, Information Technology and specific skills development are core areas for success in an organization.

IN CONSULTING: We Rationalize, We Change, We Justify
IN the area of consulting, we strive for solutions whose appearance is simple but whose infl uence is far reaching and has both immediate and strategic benefit. We, therefore aim at developing progressive, objective-oriented strategies to achieve tangible and measurable results. As we believe, that solutions must be owned by client offi cers and personnel, we work with clients in joint project teams and transfer skills and capabilities. This practice leads to lasting business results. We only recommend what is implementable. Our trainers and consultants are industry practitioners and professional consultants.

For Registration,

please contact Shanti or Mumtaz at 603 - 7490 4528/9/4530