WRITING EFFECTIVE BUSINESS CORRESPONDENCE

A ONE-DAY SKILL WORKSHOP TO HONE BUSINESS WRITING
SKILLS FOR MIDDLE MANAGEMENT AND ABOVE

Date : 27th August 2010
Venue : Hotel Istana, Kuala Lumpur
Time : 9:00 am - 5:00 pm

The program covers a comprehensive skill-set which will allow participants to:
�� Determine the diff erent types of sales correspondence and determine when they should be used.
�� Analyze the target readers and choose an appropriate style.
�� Choose and select from a number of different business forms and protocols.
�� Plan and develop eff ective content for each type of correspondence.
�� Take care of common errors in spelling and grammar.
�� Use graphics within correspondence.
�� Prepare eff ective PowerPoint Presentation materials.

PROGRAM OVERVIEW

Writing in the business world is not like the writing taught in school. You must grab the attention of your reader immediately, cover your key points succinctly and use language that is simple, unambiguous and attention-grabbing. If you don’t, your letter and its implied intent may just end up in the waste-basket. The “Writing Eff ective Business Correspondece” program covers all business-related correspondence.
        Using basic business forms and protocols, the program allows the writer to analyze the potential reader, adopt an appropriate style (formal or friendly), stress points of interest that the reader cares about, provide key information, address questions and concerns, write grammatically correct, readable prose and format documents into preferred business styles and formats.

PROGRAM OBJECTIVES

The Program provides the necessary skills and techniques to quickly draft, format and finalize effective correspondence including general sales correspondence, covering letters, sales proposals, price quotations, emails, payment demands and a wealth of other ancillary correspondence that may be sent to both existing and prospective clients. The program reviews purpose, content and format structuring correspondence into an ‘easy-to-replicate’ format to achieve maximum eff ectiveness, high readability and guaranteed comprehension. The program, facilitated by our highly experienced consultant, mixes lectures, discussions and exercises within the framework of a fun and challenging workshop environment.

COURSE OUTLINE

Module 1 - The Writing Process
�� Writing in the Business World (when, why and how!)
�� Finding Focus and Adjusting Your Work Style
�� Organizing Ideas
�� Drafting, Reviewing, Revising, Redrafting and Formatting
�� Adding Visual Interest

Module 2 - Style and Content
�� Choosing a Clear Style
�� Writing Persuasively
�� Avoiding Wordiness, Jargon or Unnecessary Content

Module 3 - Protocol, Style and Content of Specific Business Correspondence
�� Email and fax Messages
�� Memos and General Correspondence
�� Proposals and Quotations
�� Bills Collection

Module 4 - Correctness & Usage

�� Spelling and Capitalization

�� Abbreviations and Numbers
�� Grammatical Mistakes
�� Eliminating Jargon

Module 5 - Presentation Materials

�� The Power of Visual Presentations
�� Condensing to Presentation to Key Points
�� Presentation and Slide Format

RECENT PARTICIPANT’S FEEDBACK

“Very clear and lively session; An eye opener in my business writing skills” Wyeth (M) Sdn Bhd
“He has good command of English, the presentation is easy to understand. He was able to get the messages across” Wyeth (M) Sdn Bhd
“A good combination between practical & theories” Gardenia Bakeries (KL) Sdn Bhd
“Very interactive and excellent ” MODENAS

WHO SHOULD ATTEND?

The program is targeted at personnel from middle management and above who prepare correspondence in
the course of their normal working responsibilities.

About Program Director

TERENCE HOCKENHULL
Terence Hockenhull is British by birth. However, he has spent most of his adult working life in South East Asia. He is the President of Charteris Consulting, Inc.
With 20 years industry experience and cultural exposure working and living in Hong Kong, Philippines, Thailand, Singapore, Taiwan, Malaysia, Japan and Indonesia, he has built a highly
successful business designing, developing and delivering effective training programs to both local and multinational corporations. He speaks conversational Cantonese.Terence uses his extensive experience to develop resultsdriven learning programs based on well-researched skills and his exposure to South East Asian cultures. His training programs have a direct, practical and culturally sensitive
application.
He is a strong advocate for professionalizing sales teams through appropriate training and the use of effective planning tools.
He delivers programs in such far-flung locations as the Caribbean, Middle East, Central and South America.
Mr. Hockenhull is currently working with multinational clients developing e-learning, web-based and self-paced, sales programs. He has successfully run sales, negotiation, dealer
management and sales management programs for a number of client institutions and organizations. These include clients in the logistics and transportation industry sectors including lane Moving And Storage, Far East Moving Association, Ansett Air Freight and TNT Skypack.
Terence is a regular guest speaker at sales conventions and events throughout the region. He has written articles on sales and management for a number of prestigious publications including a weekly column for BusinessWorld Newspaper. In addition to his own consultancy work, Terence is a training associate and program director for American Management Association, Imperial Consulting and RCJ Consulting.

In Training - We Build People

RCJ Consulting is a firm specializing in training of managers and executives of an organization and providing
consulting and advisory services in the areas of strategic marketing and business development, business
fi nance, business redesign and change management.
In the area of training, we believe that training programs affect behavior in two ways. Firstly, it directly
improves the skills necessary for the employee to successfully complete his or her job. Secondly, training
increases an employee’s self-effi cacy i.e. it enables employees to be more willing to undertake job tasks
and exert a high level of effort.

OUR MISSION: OUR mission is to improve the effectiveness of organizations by making executives and managers think, feel and act as if they owned the business.

OUR BELIEF: OUR progression comes from the belief that we have to: “Look Beyond Tomorrow but Take Action Today”.

OUR APPROACH: RCJ Consulting has a uniquely formulated approach towards executive and managerial development. It is made up of 5 key components of training, which is Finance, Marketing & Sales, Quality Products & Services, Strategy and Change; yet we give cognizance to the fact that Teambuilding, Human Resource Management, Information Technology and specific skills development are core areas for success in an organization.

IN CONSULTING: We Rationalize, We Change, We Justify
IN the area of consulting, we strive for solutions whose appearance is simple but whose infl uence is far reaching and has both immediate and strategic benefit. We, therefore aim at developing progressive, objective-oriented strategies to achieve tangible and measurable results. As we believe, that solutions must be owned by client offi cers and personnel, we work with clients in joint project teams and transfer skills and capabilities. This practice leads to lasting business results. We only recommend what is implementable. Our trainers and consultants are industry practitioners and professional consultants.

For Registration,

please contact Shanti or Mumtaz at 603 - 7490 4528/9/4530

Product & Brand Management

Date : 23rd - 24th August 2010
Venue : Hotel Istana, Kuala Lumpur

PROGRAM OBJECTIVES

At the end of this workshop participants will be able to

•  Understand & appreciate Product and Brand Management
• Understand & appreciate effective concepts for successful Product and Brand Management
• Identify major Product Mix Decisions
• Understand & appreciate Brand Management Concepts
• Develop strong identities for Products & Brands 

PROGRAM OVERVIEW

A marketing orientated organization needs someone who not only can analyze the market but identify opportunities for new existing products & brands and develop the resulting specifications & rationale. To do this successfully, he or she must be able to isolate the factors which influence the market such as customer needs, and environmental issues and satisfy market opportunities and manage threats by developing new products & services, managing products & brands, do effective pricing, managing channels and integrating marketing communications. 

This program is designed to impart a clear understanding of the role of the Product and Brand Manager. The program also provides the tools and techniques involved in being an effective Product and Brand Manager in order to achieve growth in sales and profits for products and services.

PROGRAM CONTENTS

DAY 1

• THE NEED FOR PRODUCT AND BRAND MANAGEMENT

 - The Marketing Concepts & the System

• THE ROLE OF THE PRODUCT AND BRAND MANAGER

 - Major functions & descriptions 

• DEVELOPING THE PRODUCT AND BRAND PLAN - THE MARKET & THE INDUSTRY

 - Selecting Strategies for Different Markets & Competitive Situations 

 - Business Level Competitive Strategies

 _ How to segment & target the Market

• DEVELOPING THE PRODUCT AND BRAND PLAN- THE PRODUCT

 - The Product Life Cycle

 - The Ansoff Matrix / the BCG Matrix/ the McKenzie Model

• DEVELOPING THE MARKETING MIX 

 - Price

 - Promotions/ Communications

 - Channels

 - People, Processes & Customer Services

• INTRODUCTION TO BRANDS

 - Total marketing & Branding - The Link

 - What is Branding?

 - Why Branding is important?

 -Why Branding is Strategy?

DAY 2

• BRAND IDENTITY & BRAND PERSONALITY (VIDEO LEARNING)

 - Critical Questions for Brand Identity Verification

 - Why is Brand Identity important?

 - Sources of Identity

 - Brand Identity and Image - The differences

 - Personality and Brand Management

 - Brand Personality Scale Measures

 - Brand Positioning Statement

• BRAND EQUITY

 - Brand Equity - What is it?

 - Source of Brand Equity

 - Choosing Brand Elements to Build Brand Equity

 - Key to Building Brand Equity

 - Brand Loyalty - What is it?

 - Measurement of Brand Loyalty

• BRANDING STRATEGIES

 -> Brand Creation

      - How?

  -> Brand Extension

      - How

 -> Brand Product Relationships

      - How?

• WRITING A PRODUCT / MARKETING/ LAUNCH PLAN

 - Structure, Contents & Approach
 

WHO SHOULD ATTEND?

• Personnel responsible for Product and Brand Development Strategic Planning, Business Development
• Company Managers and executives involved in marketing, sales, promotion & brand management
• Marketing managers
• Business Development Managers
• Directors/ VPs responsible for Marketing
• Business Unit Heads
• Relationship Managers
• Customer Relationship Managers

PROGRAM DIRECTOR

Richard Jacob, MBA [Cranfi eld, U.K], AMA Global Faculty Member

RICHARD JACOB is the founder and Principal Consultant of RCJ Consulting Sdn Bhd. He is an
American Management Association (AMA) Global Faculty Member and has delivered training programs in Tokyo, Manila, Singapore, Jakarta, Lahore, Karachi, Shanghai, Beijing, Hong Kong, Saigon and Hanoi. He has an MBA from Cranfi eld School of Management in the United Kingdom, which is a leading European Business School. He is an Accountant by training and was an Auditor in an international firm of Accountants for nine years. His strategic experience comes from being a Financial Manager, Company Secretary and Business Development Manager in a leading Swedish pharmaceutical company by the name of Astra Pharmaceutical.
       Since 1995, Richard has consulted and trained some 9,100 General Managers and executives in several companies in Asia in his core business competencies which are Finance, Marketing, Leadership, Strategy and Change. As he rose from the ranks and has significant experience he has a special interest in people development change. He also has spoken over the years at various conferences in the subjects of HR and Strategy.
         Richard’s impressive client list includes Philips units in Asia in Marketing modules as part of their Global Faculty for Revolutionary Change in Marketing, 3M Malaysia, Maxis and Tractors Malaysia in conducting Marketing Development Programs, Hilton International and Maersk International, Unilever Philippines and UNAXIS of Switzerland in Finance, Matsushita Asia in
Strategy and several other organizations in the region such as Braun Malaysia, Schering AG Malaysia, Allianz Life, NIAM, Great Eastern, Hong Leong Group, Securities Commission, the Air Force of Malaysia, Pfi zer Malaysia, BDO Binder, ASTRO, Patimas Computers Berhad, and Maybank in the areas of Leadership and Change and Strategic Management. Richard is a
skilled global trainer and facilitator with the capabilities to get participants to relate concepts to practice.

Previous Participants’ Feedback

��Program was very technical and the director was well experienced and knowledgeable in the topic (NEC Infrontia)
�� Program was not lecture base. Very professional. It relates to real situation for easy understanding (Ajinamoto M’sia)
�� It feels like I just graduated from University majoring in Marketing in just 2 days! (ACA Pacifi c Technology)
�� I like the way trainer presents the whole program to reach our understanding of product management & brand
building (Marco Corporation (M) Sdn Bhd)

For Registration, 

please contact Shanti or Mumtaz at 603 - 7490 4528/9/4530

 

Essential Law for Executives & Managers

VENUE: HOTEL ISTANA, KUALA LUMPUR
DATE: 25th - 26th August 2010
TIME: 9.00 AM - 5.00 PM

Program Highlights

• Employing a Staff
• Letter of Employment                                               
• Law of Contract
• Contract at the Workplace
• Solving Employee Problems
• Employer’s Liability in Negligence
• Negligence at the Workplace

Who Should Attend? 

• General Managers
• Managers
• Executives
• Supervisors
• HR Personnel 

Program Overview

Interested in knowing what actions are right and wrong at the work place???
The 3 common legal issues that arise at the work place are related to the Law of Contract, Negligence and Employment. It takes
up a lot of work hours and money trying to solve these issues. We believe precaution is better than cure.
This two day program will give the participants all the legal information needed to organize themselves and their organization
systematically thus securing the organization’s legal position.

Program Objectives

• Understanding the Law of Contract & its importance.
• Being better able to handle contracts for the benefi t of your organization.
• Knowing Employment matters & the Regulations which affect it.
• Drafting formal letters and agreements related to employment.
• Understanding the Law of Negligence & its importance at the workplace.
• How employers can be liable for their employees’ actions & precautions that can be taken.
• Handling diffi cult employees better (legally).
• Solving work and employee related problems more effectively.
• Understanding the law relating to the employment and dismissal of employees.

Program Director - K. Pathmanathan

K. Pathmanathan, an Associate Trainer of RCJ Consulting brings to this program 20 years of working and training experiences with various organizations
and deals with top level management in various areas of Law and Management. He has been a principal consultant in organizing and managing a number
of companies.
He has conducted many in-house and public seminars/ trainings for many organizations and his participants range from supervisory staff to the highest level
managers which include Managing Directors and Financial Controllers. He has also written the Law manuals for L.L.B. undergraduate students and has
conducted a lot of practical exercises for the same.
His goal in conducting this program is to ensure that all managers and heads of department understand fully the legal consequences of their actions and also
the legalities surrounding issues and incidents arising at the workplace, thus putting them in a position of strength and not caught by surprises.
His participants have found his training programs to be highly effective and relevant to their jobs. Many have acknowledged the fact that their performance
and decision making in the relevant areas have improved tremendously. This has also been manifested in the post-training evaluation reports and the strong
recommendation by participants for others to attend similar programs.
He has trained participants from various organizations who come from all over the country. They include participants from Petronas and its subsidiaries,
Tenaga Nasional, Jabatan Air, Telekom, Modenas, Proton, TM Touch, Silitek Corporation, Mattel (M), United Sweethearts Garment, Yan Jin (M), BAX Global,
Circle Freight, Kintetsu Air Services, Bayview Beach Resort, Cititel Resort, Evergreen Laurel Hotel, DIC Compounds, Sitt Tatt Co, Transocean Malaysia,
Harbour Board - Sarawak, Tim Electronics, Sony Malaysia, Fed Ex, GD Express, Lembaga Hasil Dalam Negeri, Jabatan Tanah and other government
agencies and many more. K. Pathmanathan is a hands-on, bilingual trainer who graduated with L.L.B (Hons) from the University of London in 1986 and
the CLP (Mal) in 1987.
 

Program Contents

CONTRACT FOR MANAGERS

FORMATION OF A CONTRACT

• Contracts Act 1950

WHAT IT TAKES TO HAVE A PROPER CONTRACT

• Offer
• Acceptance
• Consideration
• Intention to Create Legal Relations
• Capacity to Contract

SECURING THE RIGHT TERMS IN YOUR CONTRACT

• Implied and Express Terms in a Contract
• What are Implied Terms?
• Are they relevant in Contracts?
• Conditions and Warranties (Sale of Goods Act 1957)
• Understanding Conditions and Warranties and How
  they Affect Contracts
• Standard Terms in Contracts

INDUSTRIAL RELATIONS (LEGAL)

EMPLOYMENT

• Employing a Staff
• Offer Letter
• Employment Agreement
• Terms of Employment

DEALING WITH EMPLOYEES

• Warning Letters
• Show Cause Letters
• Steps to Terminate an Employee

TERMINATION

• Defi nition of Termination & Dismissal
• Termination Clause in the Employment Act 1955
• Case Study
• Relevant Clauses in the Industrial Relations Act 1967
• Types of Termination

UNDERSTANDING LEGAL NEGLIGENCE

INCIDENTS AND THE WORKPLACE

• Negligence and the Workplace
• Duty of Care
• Breach of duty
• Causation
• Remoteness of Damage

EMPLOYER’S LIABILITY

• Employer’s Liability for Employee’s Injuries
• Employer’s liability for Employee’s Negligence
• Vicarious Liability
• Employer’s Defence

WORKSHOP - FOR ALL MODULES
CASE STUDY - FOR ALL MODULES



To register please call: 
603 - 7490 4528/29/30 (Shanti/Mumtaz)
or Visit us online at www.rcj.com.my